A quote from 'Contagious' by Jonah Berger
A simple way to figure out which discount frame seems larger is by using something called the Rule of 100.
If the product's price is less than $100, the Rule of 100 says that percentage discounts will seem larger. For a $30 T-shirt or...
Quote from 'Contagious' by Jonah Berger
To Dave [Balkter], marketing isn't about trying to convince people to purchase things they don't want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find useful. Or fun. Or...