I no-longer wonder why -- I've concluded that most people are pretty shallow. Sorry to sound cynical.
I think people that invest in crap spent so much life in misery (probably theyr ancestors did too) that what they do spend on is actually significantly batter in some way
I remember jugging the same way some aged ugly women around here that died their long hair perfectly yellow, than i learned what theyr life is like, what they can afford cosmetics wise and how they actually look with natural hair (it make you puke, it NEEDS PLASTIC YELLOW for that not to happen!)
We are sold on buying things. Marketing.
American consumerism. If you want to see people trying to fit in, go to Europe or Japan. Emo kids in England, malnurished gang kids in Germany, Japanese at a concert, all Italians. Americans look like Tibetan monks in comparison. Except for at sporting events where they look just as drunk and stupid in their fan clothing as any Briton.
sometimes they can look like crap...if its over done. But generally, I dont see the harm in a little retail therapy now and then. :) It makes me feel good when I feel pretty, or Im wearing something new.
maybe because underneath they are nothing so they need something to hide inadequacy or make a self more socially acceptable thus gaing more approaval of others?
trying to create an image of themselves so they can know who they are
american consumerism fits nicely into not knowing oneself.
I used to wonder but not any more. In my opinion any "ism" is potentially dangerous.
I = I