I think it lost its value, but it of course vary on situations. Feeling is most important. I think if one says the word too much time then it does not make feeling. But I think saying it in some particular time it matters much....

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Maybe the word is overused and the emotion underused...

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Love is priceless and will never not matter. Love is everything worth living for. ♥

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It depends on who is using it. There are people who say they "love" this and that, and some who rarely use the word.

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