Ever notice how the news tells you how to feel about a story? Or they tell you how the feeling IS about something?
Like 'a terrifying development', instead of 'people at the scene were terrified.' Or a 'scary scene developing', instead of 'We are scared about...' Everyone's feelings about something are naturally different. Not 'It is terrifying' because that may or may not be true. There does not seem to be one right emotion, since each person's relationship to what is happening is different. Saying a scene is terrifying is not actually reporting anything. It doesn't say what is happening.