I always thought it was the company finally admitting that their previous product really was as crappy as I thought it was.
always nice to see someone else begin to think about what they are reading....
You can have a new source of energy like nuclear power which improves on how how efficiently people generate electricity. Blah, I'm tired.
Good question !! The problem is that it is not the product being advertised that is new, but part of the design or formula within tht product . In fact, desc<x>ription is incomplete.
Oh, dear, someone's actually started thinking again... The PR companies will be round in a moment to give you your shot so you give in to the hype again. :)<br />
(They probably mean it's a new *version*, better than the old one. But really they just like to splash positive-sounding words around. :)