can't be done, the best you can do is set an example. People are highly resistant to being told what to do. However once they have decided what they want, they follow very closely the footsteps of their heroes.
i was going to say setting an example too. isnt that doing something?
By doing some yourself.
And leading some from the front.
And allowing them to be in the front and lead the rest.
Directed positive reenforcement, setting small achievable goals several that they're inundated with micro accomplishments in case something fails it wont stall them. Be supportive! Have their back when no one else would/did... etc.. ******** and things and stuff.
What are great things? Are not people already doing great things? :) A set of examples are everywhere there.
Problem is having lack of unity. We are too resistant to live altogether:).