Yes, however it is a negative term. The reason that some people are particularly prideful could be the indication that they don't feel good about themselves inwardly.
ego- self absorbed, how amazing someone think they are. <br />
because they were told all their life they were truly amazing.
The ego is only self-awareness, some choose to be arrogant, others cannot help it, depends on your ego's capacity.
Sometimes it's hard not to.
insecurity and over compensating