I have been ignoring a "friend" too. I say friend in quotes because I told him to just be my friend, but he keeps pushing for more. Nope. I can't be more clear than that can I?
move on he already did
it was easy for you to avoid him so he took it as you were done being his friend and therefore he moved on from your friendship
yeah he said that but now its a damaged friendship things won't be the same again