We want to see that you have a home, are employed or retired, if you are educated, and that you're healthy. We want a little info about you, like are you religious, is family important to you, etc... We hate pics of you with sunglasses on, we want to see your eyes....
I think the question is more what they DON'T want to see.
honesty first and foremost
speak from the heart... not like you are advertising yourself. Talk, like it's your first time you have met. Tell what you like, .... not how you are like. good luck! have fun!