The company is actively seeking to go into bankruptcy
... you get a twofer
... if you have a better product, but sell more of it, so that the total net profit remains the same.
That's great. Value at last.
.....competition is increasing and margins are squeezed or the variable cost components of the production are reduced.
The company understands the commercial value of loyalty.
The product is made with higher quality materials and has better features then the last model.