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Technically, capitalism is simply the application of capital in businesses. It's pretty much the factor that distinguishes it from feudalism or slavery. Consumerism is what people do in markets, and markets exist in virtually every economic system.<br />
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As far as the USSR thing goes, it really wasn't communist. It was just a totalitarian regime with communist rhetoric. Kinda how the US is an oligarchy, but we still talk about freedom and democracy

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consumption is a constant in human life. It really transcends any particular -ism. We've merely emphasized it recently.

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