Charm is about making other people feel good about themselves. Charm grows out of compassion, kindness, manners and politeness, and it is a focus on others. To me, if someone always makes me feel important, focuses their attention on me, makes me feel interesting and worthy, inspires me towards contentment with who I am and how I am, then that is charming.
Being thoughtful and kind
I think there are different types of charm. There's the narcissistic, impulsive, pretentious type, and there's the friendly, humble, serene type. And probably many other variations of these, as well as other kinds of charm. Everyone has their own type of charm I'm sure. Just that some generally appeal to more than others.
Someone who may not agree with me, but is open minded enough to listen.
Cozy words ... good perfume ... N smile .... :-))