It would depend on your relationship to your gift recipients...IMO, if they're your children, I would go with everything being even between or among them.
Sorry, I'm too new to EP to figure out in which section your question was posted...that may have given me some insight to give you a better answer. I just had to respond because I was so fascinated to see a question about buying Christmas gifts...
friends yes. i only buy for my real GOOD friends. if your a parent, you shouldnt favor your children though.