yes but other factors were also included like the ration of rasins or mashmellow puffs to ceral, coolness of the character (captn chrunch was cool but the trix rabbit was a tool) and if there was a cool puzzle or game on the box. since i was going to be staring at that damn box for the next to weeks it better have a decent find the 10 differences game or something on the back

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Yes .........that and the sugar content or color, and the advertising. Easy to hook kids

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Best prize got my vote.

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absolutely...fruit loops always had good ones.

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