Movies are largely about escapism and escapism is basically bullshitting the audience in a way that they want to believe. For men it's nice to escape into a fantasy where the women actually want you.

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First reason, sex sales. Men are visual. We like to look at pretty women. We like to fantasize about them. It is the way we are biologically and hormonally made. Gentlemen curb the natural desire and act respectfully in real life.<br />
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Second reason. Many (most?) women want to be sexually satisfied. They are at a biological disadvantage in that department, but the desire is still their. Through movies, they can live a fantasy where they can be more active, more dominant, more fulfilled than they can be in their normal life. <br />
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It all comes down to fantasy fulfillment and money.

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