If it's 'too expensive', for me it's a case of wanting it just because I can't have it. When it's on sale, that appeal is lost.
Usually when it goes on sale it's been picked over and looked at already, and the newest thing is catching your eye more too.
you didn't really want it as much as you thought you did.
I have never... ever gotten that feeling o_o The bigger the sale, the better. I'm all over that deal. Seriously.
I go with the fact that u had extra time to think about it and u still wouldn't pay the sale price for it!
It's because the manager gets pi33ed and throws them on the floor.
Its a psychological thing, things always look better when you attach a higher value to them. The more it costs, the better it looks.