If I see it chances are I will remember it. Sure, sometimes its only short term memory. But it really depends on if I'll use the info and/or how long I will use the info. I've had a lot of instructors over the years that get surprised when I get every answer when they gave me them all. Well not too hard because all I have to do is read through ones I don't know well a few times and bam I'm ready. Never had to study too much.
I read a trick in super memory power e-book that will help you memorize a long list of items. It was really cool, even with my photographic memory didn't think I could really do this because its a timed activity but its amazing.