My mother said I should use it; now I can't live without it.
When I smoked I could survive if I ran out of cigarettes. If I run out or forget or lose my lip balm I just absolutely cannot think about anything else until I can get my lips on some. I start panicking.
I have my favourite brand too - South African made Lip Ice, but only the Bubblegum flavour. They changed it recently so I'm hunting for a replacement 'cos it just ain't the same.
The texture must be smooth and easy to apply, but not too thick and greasy so your lips feel like they're caked in goo.