a friend and i coined the term after we discovered the trend of developing crushes on guys who look so damn fine on paper we overlook the lack of spark, that certain je ne sais quoi.
smarts is the new sexy for the with-it girls of today, but some of the shallowness that comes with physical attraction seem to also apply to intelligence.
girls know what i mean? he's got a career path of gold, presents at major conferences in his field, multiple papers to his name... but in the end if he's a jerk or just not butterfly-in-the-stomach-inducing... hearts beware!
(edit: sub 'intelligence' for 'fruits of intelligence' i.e. that PhD or other 'marketabilities'. You can't substitute common ground with his credentials)