Consumerism And The Church

When we approach Christianity as consumers rather than seeing it as a comprehensive way of life, an interpretive set of values and beliefs, Christianity becomes just one more brand we consume along with Apple, Gap and Strarbucks to express identity.And the demotion of Jesus from Lord to label means to live as a Christian no longer carries an expectation of obedience and good works, but rather the perpetual consumption of Christian merchandise and experience--- music, books, conferences, t-shirts, and jewelry.

Approaching Christianity as a brand ( rather than a worldview) explains why the majority of people who identify themselves as born-again Christians live no differently than other Americans.

This explains why corporate models, marketing strategies, and secular business values are pervasive in American Ministry- we are in competition with other churches, and other providers of identity and meaning, for survival. To appeal to religious consumers we must commodify our congregations-slapping our churchs' logo on shirts, coffee mugs, and Bible covers. And we strive to convince a sustainable segment of the religious marketplace that their church is "relevant" " comfortable" or "exciting "

As a result, choosing a church today isn't merely about finding a community to learn and live out the Christian faith. It's about "church shopping" to find the congregation that best expresses my identity. This drives Christian leaders to differentiate their church by providing more of the feature and services people want.

After all, in a consumer culture the customer, not Christ is King.  (Extract from Christs' Church to IChurch, by Skye Jethani)

The above item is a fair relection of todays Church,  rock music and Pastors treated as rock stars for a variety of reasons are attracting huge followings. The old Churches are said to be dying as the generation born soon after WW2 are passing away, the decline in numbers has forced many of todays new breed of Pastors to either copy what appears to be success or fade into oblivion and in so doing have turned the Gospel message into a powerless ministry by becoming part of the world instead of being seperate, the Lord had a small band of the faithful, quality not quantity, they were prepared to die for their belief rather than compromise.
churinga churinga
70+, M
8 Responses Jul 13, 2010

Love of money is the root of all evil.. and the false prophets make merchandise of the souls of men.... full of coveteousness... coveting unrighteous mannon.. Cleave to the one true gospel by grace freely. And the one true gospel is the Mashiach, Yeshua of Nazareth, died for our sins according to the Tanach, He was buried and He rose again the third day according to the Tanach. (Luke 24, 1 Cor 15:1-6)-Daniel

churinga<br />
Ok I apologize, as I was reading open minded beliefs I came across this thread you proposed to the world and added my thinking to it. It is well understood that indoctrination as a child has locked many into never using the gift of adult critical thinking.<br />
I am full of what you call the love of god without paying money to anyone. My relationship with my beautiful wife is perfection. In business my word is considered written in stone. I have the respect of all around me.<br />
I blindly believed I could add my own experience to a thread proposed to the world openly. But the question was not open to anyone only those with like minded dillusion. So I will move on. Very sad that you won't accept words from outside your indoctrination. Bye I enjoyed reading here.

re utonium july 22nd.<br />
If you have genuinely convinced yourself that the Bible and the Judeo Christian beliefs are ill founded why don;t you move on? and seek those that are likeminded.<br />
You say you understand Karma then why not practice this great in depth knowledge of the soul, write a book, start a new religion perhaps, people will flock to you especially if you claim to have something new, you might become a world famous guru, you claim to have studied the Bible for many years, but the facts are that without the indwelling Spirit of God the Bible is a closed book.<br />
" The natural man receiveth not the things of the Spirit fo God: for they are foolishness unto him: neither can he know them, for they are Spiritually discerned" 1 Cor: 2:14

I admit after years of bible studies and sunday school I matured and have rejected scripture as the words of men. I do scientifically understand the soul and it's connection to all their is. I do understand karma and the golden rule. I do understand the marketing of religion. Once fully understood I moved past it. I now live with a life partner that I have made my own person definition of a perfect wife. Easily done when not lost in the ego struggle of following scripture. You can ask me anything about the bible and you will see I know it but you won't like the answer that comes from a man above ego. To understand the teachings before the political edit from Constantine you must follow the message from the profit. My research into ancient Chinese texts has not produced a name as of yet. You call him Jesus and he taught the power of forgiveness, To achieve what he was teaching you first need to understand ego.<br />
Once a man can use intelligence to move past ego he is left wondering how a god couldn't do the same? If this insults your intelligence I apologize and suggest you review your intelligence. And review the message from your profit.

re utonium.<br />
Your comment has nothing to do with the subject.<br />
You say there is no such thing as a jealous God, such a statement made publicly shows your knowledge of the Bible to be miniscule, feel free to follow whatever belief you choose, but do not insult my intelligence and your own by making such uneducated comments about the Bible based belief that is Christianity.

There's no such thing as a jealous god. Of course that's absurd. Their are many jealous men. Don't give a second thought to your wikkan ways. Gods are fashion statements. When ones popular the others are not. I may choose any one of the 3000+ gods to date but then to say to others they chose wrong and eternal damnation brimstone you know the marketing strategy.<br />
Karma however does exist. The golden rule does apply but you don't need to pay anybody money.

re moonprincessxox.<br />
Thank you for taking to time to express your opinion.<br />
Stop looking for a "good church" in it's place seek Jesus first, a relationship with the living God is worth more than anything else.<br />
From your profile information you are involved in the Wiccan Culture, you can't have both, the God of the Bible is a jealous God and will not share with anything else that may enter your desire.<br />
To date with your experience in the Wiccan culture have you had the following.<br />
Have you drawn down the moon, felt a power come upon you, do you worship a particular goddess, have you been initiated, do you have a Wiccan name, have you gone "sky cladding" are you in the outer or inner circle, have you used blood in your rituals, have you ever called forth a familiar spirit? always remember an unexamined faith is a worthless faith. Dr Robert A Morey.<br />
All pagan and occult practices are forbidden in the Bible, you must decide for yourself which way you want to go, to try and have both will not work.

You are so right, the old churches are a dying breed. I have been to almost every church in my city and have yet to find one that is truly annointed. I pray to God all the time through out the day and I'm sure he understands why I don't go to church or fellowship with other Christians. I make an effort to read Bible studies online. Still wish I could find a good church though...