Merchandising The Gospel.

Merchandising The Gospel
By Ken Matteo

Recently, I have been receiving some offers via e-mail from Christians introducing their ministries to me. I read the e-mails and then all of a sudden I get to the bottom of the e-mail, and find that if I want to receive their ministry material it will cost me a sum of money. It is obvious they are selling, and not ministering. These e-mails got me to thinking that we are in the midst of a great "Religious Retailing Era." In these last days there is such a horrendous effort to sell the gospel. I believe this is due in part to another satanic plan to flood society with so-called Christian items, thus making the true gospel a common everyday matter to neutralize it. It is also being done by Christians who have so little regard for the holiness and reverence of God that they use the gospel to make money. This has been done in the music industry, as we see the charismatic long haired, bearded, earring wearing, tattooed freaks, trying to convince us they are "decreasing so Christ would increase." (John 3:30) Yes, and they are doing it all the way to the bank. If they were truthful in their witness, the men would look like Christian men, and not Black Sabbath wannabe’s.

As we look around we see the "gospel gainsayers" everywhere. Just look at the WWJD marketing ploy. How can a mere human being know what the mind of God is in any situation:

(Romans 11:34 KJV) For who hath known the mind of the Lord? or who hath been his counsellor?

The WWJD movement is another attempt at bringing Christ down to the level of human thinking and reasoning and this is a sin. How can anyone make a decision concerning anything by merely placing a piece of jewelry on ourselves or looking at it? If we are going to discover God’s will for our life, then, we need to be saturated with scripture not cheap, overpriced costume jewelry:

(Psalm 48:14 KJV) For this God is our God for ever and ever: he will be our guide even unto death.

Christian Book Stores
There is probably no other place in Christendom which is more guilty than the religious charlatans who run these book stores. If you can stick the name of Jesus on anything, they will sell it. If you walk into the average Christian bookstore, you will see an ecumenical nightmare. You will encounter the following, and if you don’t, then the owner might be saved:

Predominantly Charismatic

Roman Catholic friendly books and their Bibles (You will know you are in a pro Roman Catholic book store if you go to the tract rack and find that all the Tracts relating to Roman Catholicism are missing)


Charismatic rock & roll freak bands for music (of course for $10 and up per single cassette)

Pictures of Jesus

Outrageous prices on everything

There will also be everything from pencils to precious moments figurines which you can spend several hundred dollars on while your church’s missionaries can’t raise support. I have warned Christians, both new and veterans, in the faith to stay away from these Midianite merchantmen unless you need to pick something up like a Bible cover, highlighters, or some other innocuous thing but stay away from all the corrupted theology. I bought a Bible carrying case for a new Bible I purchased and I paid $27 for it. For a Bible jacket!!!!!!!!!!!!

What is God’s Command about the dissemination of the Gospel?

(Matthew 10:7-8 KJV) And as ye go, preach, saying, The kingdom of heaven is at hand. {8} Heal the sick, cleanse the lepers, raise the dead, cast out devils: freely ye have received, freely give.

(Romans 3:24 KJV) Being justified freely by his grace through the redemption that is in Christ Jesus:

(Romans 8:32 KJV) He that spared not his own Son, but delivered him up for us all, how shall he not with him also freely give us all things?

(1 Corinthians 2:12 KJV) Now we have received, not the spirit of the world, but the spirit which is of God; that we might know the things that are freely given to us of God.

(2 Corinthians 11:7 KJV) Have I committed an offence in abasing myself that ye might be exalted, because I have preached to you the gospel of God freely?

(Revelation 21:6 KJV) And he said unto me, It is done. I am Alpha and Omega, the beginning and the end. I will give unto him that is athirst of the fountain of the water of life freely.

(Revelation 22:17 KJV) And the Spirit and the bride say, Come. And let him that heareth say, Come. And let him that is athirst come. And whosoever will, let him take the water of life freely.

What point am I trying to make here in giving all these scriptures? I am not saying that those who publish books and Bibles are merchandising since there are legitimate costs involved in production and shipping of the materials. However, when a publisher prints, publishes, and markets books which obscure the gospel, or makes jokes about it, then that is merchandising. Anything that draws the real meaning of the gospel away is merchandising. Preachers can also merchandise the gospel. The following I would classify as merchandising the gospel:

· Preachers who charge a set amount to come and preach - What about trusting God for an offering?

· Ministries which sell their materials instead of giving them free - What about a suggested donation? Most Christians I know would send in $20 for a $10 item which would cover the expenses for those who wanted the materials but could not afford them.

· Preachers who use their programs to market their books - Why use air time, instead, follow up with a list of materials the ministry offers.

· Ministries which charge a fee for subscription materials - Are these preachers or speakers so profound they need to charge for THEIR wisdom and knowledge? Look at the so-called Prophetic Ministries, as they all say the same thing. Yet, you need to subscribe to get THEIR unique point of view. If God gives His wisdom away free, what makes ours so valuable we have to put a price on it?

· Churches which sell cassette tapes of the pastor’s sermon even to their own people - This ministry should be as much a free part of the church’s ministry as the morning worship service. Maybe your offerings are down because you sell instead of give!

· The marketing of innocuous Christian materials - The gospel was not given as something to make pretty pictures out of, or pencils with the name of Jesus on them. The gospel is a serious entity, and it represents 2 things: Heaven or Hell. If we are going to be consistent, then why not make lighters with the name of Hell on them. We are to use materials which present the full counsel of God and not materials which put people into a false spiritual euphoria.

These are some of the ways in which the gospel is merchandised. Ever since the Charismatic movement has taken over or affected 98% of all churches, the name of Christ was never so profaned or bantered about. This movement has created the most false view of Christianity since Satan founded the Church of Rome. The Gospel is to be preached and taught in all its full counsel. What we see happening to the true gospel today, via publishers, and the so-called contemporary music scene, is an affront to what the gospel was meant to do and that is to search out God’s elect.

Our responsibility is to send out that gospel and we are not to charge anything for it. When you became saved, did anyone charge you? Then we better not charge others.

(Matthew 10:8 KJV) Heal the sick, cleanse the lepers, raise the dead, cast out devils: freely ye have received, freely give.

It is not just a suggestion, it is the Word of God.

churinga churinga
70+, M
1 Response Jan 24, 2013

Seeker Senstive churches can be guilty of this as well.