She's just a child
I greatly oppose this kind of manipulation. Children, girls for that reason, needs their time to spend their years as children. To play and act like children in their natural and pure ways. Not exposing them to competitions and rivalries according to how adults have selfishly created for their own pleasure. Children should experience freedom to enjoy having friends and not to teach them about winning and loosing. And make an input to their lives that outside looks is more important than anything else in the world, which parents of this little girls strongly believe.