TwitCause (http://TwitCause.com) helps nonprofits get discovered on Twitter and enables passionate people to support the causes they care about. TwitCause marries the distribution of Twitter with the deep emotional connection of Experience Project.
Every Thursday the TwitCause account (http://twitter.com/TwitCause) tweets an update that highlights that week's "TwitCause:" A nonprofit account on Twitter and the cause it stands for.
Followers show their support by retweeting the message – the more the message gets retweeted, the more people discover and follow the nonprofit and support it by driving further awareness or making a contribution. The TwitCause home page acts as a hub to track in real time how many people are supporting the current TwitCause and the impact they've had.
TwitCause will launch on Thursday, August 6th, with The V Foundation for Cancer Research as its launch partner. The V Foundation distributes 100% of donations directly to cancer research, and will be hosting its Wine Celebration fundraiser and auction on August 7th and 8th.
Following the TwitCause launch, followers will be able to nominate and vote on nonprofits and causes that they would like to see as future TwitCauses. Businesses and brands on Twitter will also have an opportunity to become TwitCause sponsors – matching tweets with dollars in support of a cause that they and their customers care about.
Here's how you can help:
1. Follow @TwitCause on Twitter (http://Twitter.com/TwitCause)
2. Help build the pre-launch buzz on Wednesday by tweeting: "Getting ready for tomorrow's launch of @TwitCause in support of @TheVFoundation. Follow @TwitCause to make a difference."
3. Participate in Thursday's launch by tweeting: "I support funding for cancer research. Follow @TheVFoundation and retweet. Via @TwitCause http://bit.ly/TwitCause"
100% of all donations go straight to the featured nonprofit cause and neither Experience Project (nor TwitCause) keeps any portion of the proceeds.