** UPDATE: Following our extremely successful first day of #HelpHoneyBees, Häagen-Dazs has generously decided to DOUBLE their maximum daily donation, from the initial $500 to a new maximum of $1,000 per day (for a new grand total of $7,000)! We're super excited with the news and want to send a special thank you to all of you that have been tweeting! Keep it up!
From when we launched TwitCause our goal has been to empower Twitterers to discover and support causes they care about on Twitter. We have done this by highlighting important causes to you as well as seeking your input on the causes you’d like to see featured. Thus far, we have helped causes by raising awareness of them with the Twitter community – through our own 300,000-plus followers as well as through all of you that have so generously tweeted and retweeted in support. Thank you!
Our efforts together have helped causes gain thousands of new followers and thousands of tweets in support of their mission. We have also encouraged you to consider making a donation or volunteering for the causes you care about, and we are so very happy that so many of you have been able to do that.
Today, we are happy to announce our first “sponsored tweets” campaign which we believe will help really drive awareness and fundraising for important causes we all care about. The way that “sponsored tweets” works is that every time you send out a qualifying tweet in support of the cause, a socially-conscious sponsor will make a donation to that cause (up to a maximum, of course). This is a way that you can directly help raise money for causes you love by simply tweeting your support!
This week’s sponsored tweet-a-thon will be in support of the Honey Bees which have been dying due to a condition termed the Colony Collapse Disorder (CCD). Honey bees are essential members of our ecosystem since their role in pollination is essential to help fruits, berries, and nuts to grow. The causes of CCD still remain largely a mystery, thus scientific research is critical to stop this problem.
Häagen-Dazs, which relies on honey bees for many of the natural ingredients that go into it's ice cream, has donated more than $500,000 over the past two years to scientific research that will help save the honey bees. This week, we’re excited to announce that Häagen-Dazs has come to TwitCause to sponsor tweets in support of the honey bees.
In addition to the funds already donated by Häagen-Dazs, for every tweet this (starting at 12:01 AM ET, Thursday November 5th to 11:59 PM ET, Wednesday November 11th) that includes #HelpHoneyBees, Häagen-Dazs will donate $1 to the University of California at Davis which is doing great research into Colony Collapse Disorder. The donations are capped at a maximum of
$500 $1,000 for each of the 7 days (a total of $3,500 $7,000), so make sure you come back and tweet every day! If you want to follow the folks responsible for the honey bee research from UC Davis on Twitter, you can follow Kathy Keatley Garvey (@keatleygarvey) who represents the department on Twitter.
For more information on the honey bee crisis, visit www.helpthehoneybees.com
Thanks for participating!