5 Commercials That Somehow Actually Inspire Greatness... Sad but true.
Ninety percent of anything is crap. Movies, music, books, comics... and commercials. But when a commercial delivers something meaningful? It sticks around long after it stops airing. Check these out:
Normally, the Killers drive me nuts, but someone amazing was able to combine these wanna-be Springsteens with Michael Moore's favorite shoe company to create something... well, important. Never give up, baby!
Apple's "Think Different"
Whether you're a fanboy or a hater, it's hard to deny that Apple takes great care to craft its message. You may expect to see Pablo Picasso or Albert Einstein in a commercial that extols genius and original thought. But Jim Henson and Muhammed Ali? It's not only relevant and true -- it's inspired.
"Charity: Water with Jennifer Connelly"
I love this bit because it tells a whole story in all of one minute, six seconds. And the production is awesome. And Jennifer Connelly doesn't need a movie to rock it. But more importantly, the message hits home in a society that can't even begin to relate to the most important issue faced by most Third World countries.
I love how Corporate America can combine someone's fleeting wish to somehow "give back" with our all-to-real need for self-gratification. Check out how (Red) switches the "Me" to "We" -- freaking genius. Emphasizing how little you have to give to make a difference adds to the effect. Makes me feel good to shell out a couple bucks to save lives while satisfying my caffeine addiction.
Coca-Cola's "I'd Like to Teach the World to Sing"
C'mon, admit it, you dig this feel-good commercial that encourages tolerance, unity and love. Serenading television audiences in 1971, it remained a signal that Christmas was near for years. I particularly love that when the South African government asked Coca-Cola to reshoot it with an all-white cast, the company refused. Corporate values don't generally equal human values, but when a corporation can stand up for the right thing, it can't help but make you think the world ain't so bad after all.