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5 Commercials That Somehow Actually Inspire Greatness... Sad but true.
Sep 29th, 2009
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N
inety percent of anything is crap. Movies, music, books, comics... and commercials. But when a commercial delivers something meaningful? It sticks around long after it stops airing. Check these out:
Nike's "Courage"
Normally, the Killers drive me nuts, but someone amazing was able to combine these wanna-be Springsteens with Michael Moore's favorite shoe company to create something... well, important. Never give up, baby!
Apple's "Think Different"
Whether you're a fanboy or a hater, it's hard to deny that Apple takes great care to craft its message. You may expect to see Pablo Picasso or Albert Einstein in a commercial that extols genius and original thought. But Jim Henson and Muhammed Ali? It's not only relevant and true -- it's inspired.
"Charity: Water with Jennifer Connelly"
I love this bit because it tells a whole story in all of one minute, six seconds. And the production is awesome. And Jennifer Connelly doesn't need a movie to rock it. But more importantly, the message hits home in a society that can't even begin to relate to the most important issue faced by most Third World countries.
(Starbucks)Red
I love how Corporate America can combine someone's fleeting wish to somehow "give back" with our all-to-real need for self-gratification. Check out how (Red) switches the "Me" to "We" -- freaking genius. Emphasizing how little you have to give to make a difference adds to the effect. Makes me feel good to shell out a couple bucks to save lives while satisfying my caffeine addiction.
Coca-Cola's "I'd Like to Teach the World to Sing"
C'mon, admit it, you dig this feel-good commercial that encourages tolerance, unity and love. Serenading television audiences in 1971, it remained a signal that Christmas was near for years. I particularly love that when the South African government asked Coca-Cola to reshoot it with an all-white cast, the company refused. Corporate values don't generally equal human values, but when a corporation can stand up for the right thing, it can't help but make you think the world ain't so bad after all.
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  | Posted Sep 30th, 2009 at 12:53AM I actually was in a class where students used that Apple commercial as part of their lecture... and the weird thing was that it worked perfect. I feel cheesy saying this... but all of these really ARE inspirational. Good collection. +2 nods   |
 Feeling relaxed | Posted Sep 30th, 2009 at 3:56AM yea nike and apple were always my faves. |
 | Posted Sep 30th, 2009 at 7:29AM I'm going to try to keep this as short as I can. 1) Nike. They're good but it just bugs the heck outta me 'cause you know they're making huge bucks off their name brand attire yet are getting away with only paying pennies a day (?) to the Chinese factory workers making the attire. Bring the jobs back home & share the wealth. My other huge Pet Peeve about any sports type thing is that we as a country pay these sports pla 2) Apple always does good thought provoking commercials. 3) Charity Water - A very good commercial. Once again though - we have our own people living in This country who have to live in 3rd world conditions. They haven't any running water, electricity we bury our nuclear waste on their lands. These places are called Native American Reservations. The Original, First Peoples of this country have been (pardon the ex I'm all for helping anyone in need but shouldn't we take care of the people in our own country first? Help to make these Native People the Proud, Honorable People they should be instead of hiding the truths & keeping them down! This obviously is a Huge Pet Peeve of mine. I'll get off my "Soap Box" now. 4) Starbucks - Great commercial & idea. I do have to wonder, with the prices they charge per cup of Coffee or Tea why they couldn't offer 10 cents instead of 5 cents. They make a lot of money they can afford it. Maybe even ask the consumer to match each dime they donate, then they'd be able to double what's being donated? Sheepishly climbs back on "Soap Box" momentarily. Why can't companies do the same for our Native Peoples too? Thanks to our types of foods introduced to the Native Peoples they've been suffering from a lot of health issues. Diabetes is a huge problem for them because of our introduction of processed Sugars an the like. Sorry, just had to add this in here. I'm off my "Soap Box" again. 5) Coca Cola - I remember this ad from when I was young. Yes, I'll admit, I'm old. I've always loved this ad, the idea behind it and the song. It's all good. Sorry for the length of this comment. Thank You for the thought provoking morning! +4 nods |
 Feeling frazzled | Posted Sep 30th, 2009 at 10:46AM Awww, I LOVE these commercials. Especially the Apple one. I'd forgotten it. Thanks for posting! :-) |
 | Posted Sep 30th, 2009 at 10:46AM I like "The Killers"! This song is inspirational...so is the seventies coke commercial... |
 | Posted Sep 30th, 2009 at 11:33AM Perhaps I am a ***** for a good commercial! I love all of these. All of them. But perhaps I am blinded by the beauty of Jennifer Connelly. I have been crushing on her since Jim Hensen's "Labrynth" Cool post, duderama! |
 | Posted Sep 30th, 2009 at 11:34AM There is no one better than Coke at managing its brand awareness. Amazing what those guys did (and still do) to keep what is nothing more than sugar water cool, relevant, and even exciting year after year. Nice post! |
 | Posted Sep 30th, 2009 at 12:02PM These are great! A couple are amoung my very favorites. It's amazing the emotions a short clip can bring out. |
 | Posted Sep 30th, 2009 at 12:04PM Wow-I love these! The Jennifer Connelly/Water video is my favorite! |
| Posted Sep 30th, 2009 at 12:10PM There's a beautiful story from one of our members who shares how Apple's 'Think Different' commericial touched his son who has a disability. Check it out: http://www.experienceproject.com/stories/... |
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