I Have Favourite Commercials Of All Time
Gears of war is a game that people peg as pushing shooting games into the forefront of video game popularity. It is more or less a visceral, violent shoot em up with barely any story to speak of. (Though it is a well done one, in my opinion.)
We knew that already though. And so did the marketing team. So they decided to show the game froma completely different angle .
Instead of having a generic 30 second tv spot full of shooting things with metal music in the background, they opted for a more "artsy" approach, showing the lead character running through a post apocalyptic, hopeless backdrop as his world crumbled around him, to the tune of Gary Jule's cover of Mad World.
The commercial was so good that it sold me on the game, and I did not regret that purchase one bit.
We knew that already though. And so did the marketing team. So they decided to show the game froma completely different angle .
Instead of having a generic 30 second tv spot full of shooting things with metal music in the background, they opted for a more "artsy" approach, showing the lead character running through a post apocalyptic, hopeless backdrop as his world crumbled around him, to the tune of Gary Jule's cover of Mad World.
The commercial was so good that it sold me on the game, and I did not regret that purchase one bit.