Mobile Phone Market In 2010

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Nearly everybody is optimistic about the mobile phone market in the new 2010, as the improving economies boost spending on new gadgets and handset vendors push cheap smartphones.

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The market fell 1 per cent in 2009, the first decline in eight years as consumers cut spending amid recession. The economy seems to be stabilizing more into a recovery trend than we forecast back in December. It expects average sale prices in 2010 to fall more slowly than last year - when intense competition hurt pricing in markets such as China and India - helped by an improving economy and consumers upgrading to cheap smartphones.

 

Nokia will face a tough first half of 2010 as improvements to Symbian and new products based on the Meego platform will not reach the market before the second half of 2010. Samsung Electronics and LG Electronics gained handset market share last year, up to 19.5 per cent and 10.1 per cent respectively. BlackBerry-maker Research in Motion and Apple controlled 19.9 per cent and 14.4 per cent of the smartphone market in 2010, but both lost some share in the fourth quarter to phones with Google's Android software.

All vendors in total sold 6.8 million Android phones last year, giving it a 3.9 per cent share of the smartphone market, compared with just 0.5 per cent a year before.

Android's success should continue into 2010 as more manufacturers launch Android phones, but noted some manufacturers have expressed growing concern about Google's intentions in the mobile market.

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brandcellphone brandcellphone
22-25, F
Mar 9, 2010