I Love Words
"The proper words can make people take actions. 'Sticks and stones can break my bones, but words . . . ?' Wrong. Words can do all sorts of things. For instane, words of praise can make you work harder, run faster, or behave in a jollier way. A word of criticism can do the opposite. Whether or not we believe the words, they do their work. 'Something always sticks' is the way the Romans put it. The word, being an exteriorization of a thought, is the key to our behavior." ~Holzer, ESP and You