Tell It To Somebody That CaresFeminism. I hate the word. It doesn't suggest an equality agenda at all, moreover a one-sided argument for females. What is that about?
Not trying to sound argumentative, but if you want one word that promotes equality across genders - "feminism" is an appallingly bad choice.
You might as well have a new word called "menism".. or better yet, come up with a word that accurately encompasses equality as a whole, and doesn't take sides.